Ground 11 – Designing Spaces, Building Trust Ground 11

Ground 11 is a full-service architecture and urban design practice that believes great spaces are born from a deep understanding of people, place, and purpose. With a philosophy rooted in imagination, responsibility, and clarity, Ground 11 creates architecture that is both meaningful and enduring.

From intimate residences to large-scale urban and commercial developments, the studio approaches every project as a narrative—one that blends functionality, emotion, and long-term value.

About the Studio

Ground 11 operates across architecture, urban design, and landscape design, supported by a flexible and scalable structure. The firm combines its in-house expertise with a trusted network of architects, designers, engineers, and specialists, enabling it to address complex projects with agility and depth.

The studio is particularly drawn to projects that demand unconventional thinking and innovative problem-solving—where constraints become opportunities for creativity.

Early Challenges & Learning Years

Like most young practices, Ground 11 initially faced the challenge of building trust in a competitive market. Limited experience created a natural hesitation among potential clients. This gap was gradually bridged through persistence, transparency, and the confidence shown by early clients who believed in the team’s capabilities.

The formative years were both demanding and transformative. Every project, regardless of scale, was a learning experience and played a critical role in shaping the studio’s design methodology and values.

Turning Point in Growth

A significant milestone came with the execution of a large and complex IT Park project in Pune, undertaken in collaboration with RC Sons, Chennai. The scale and complexity of this project challenged the team at multiple levels and instilled the confidence to pursue more ambitious opportunities.

Growth & Scale

From a two-person setup, Ground 11 has grown into a team of over 25 professionals. Over the past five years, the firm has consistently achieved more than 60% annual growth, reflecting both market trust and internal capability building.

What Drives Long-Term Success

Ground 11’s continued success lies in its willingness to step beyond comfort zones. The studio constantly seeks to expand its skills, explore new geographies, and engage with diverse architectural typologies—having worked across more than 20 countries.

This openness to learning and evolution remains central to its practice.

Design Philosophy & Services

Ground 11 specializes in:

• Architectural design across scales and typologies
• Urban design and master planning
• Premium residential design
• Project strategy and structuring—from land acquisition to construction
• Construction-phase advisory and supply chain optimization

What sets the firm apart is its involvement beyond conventional design roles. Ground 11 actively participates at the strategic level, integrating logistical, financial, and architectural thinking through a forward-planning approach that supports better project outcomes.

Beauty Meets Function

For Ground 11, functionality is a given—beauty emerges through collaboration. Design begins only after deeply understanding the client’s vision, lifestyle, and aspirations. This human-centric approach ensures that each space reflects not just aesthetics, but identity and purpose.

Industry Perspective

Architecture today is evolving rapidly. There is a growing convergence of traditional and vernacular design philosophies with advanced digital and parametric tools. With BIM, VR, 3D printing, and global material access, architecture has become a fully digital and global discipline—opening new creative possibilities.

Leadership Insight

Pranav Iyer, Design Principal at Ground 11, brings over 22 years of professional experience. Educated at APIED, Gujarat, his journey has been shaped by curiosity, resilience, and long-standing professional relationships.

His leadership philosophy emphasizes humility, continuous learning, and optimism—believing that understanding what one does not know is as important as mastering what one does.

Team Culture

Ground 11 fosters a culture of trust and curiosity. Team members are encouraged to experiment, learn from mistakes, and take ownership of their work. The studio values personal satisfaction and growth over hierarchy—creating an environment where people work for their own fulfillment, not external validation.

Client Relationships

Some of the most meaningful milestones for Ground 11 come from long-term client relationships—ranging from early-career opportunities built on trust, to decades-long professional associations that have evolved into mentorships and friendships.

Looking Ahead

In an increasingly competitive landscape, Ground 11 believes the answer is not to run every race—but to choose the ones worth winning. With a clear design ethos, strategic thinking, and a people-first mindset, the studio continues to shape spaces that stand the test of time.