BizInsight Global

“Good marketing makes the company look smart. Great marketing makes the customer feel smart,” rightly said Joe Chernov. In today’s highly competitive business environment, marketing is no longer just about visibility—it is about relevance, innovation, and impact. While many agencies promise results, Sociapa stands out for its creative thinking, strategic depth, and innovation-led approach.

Founded in 2019, Sociapa is led by Mr. Dheeraj Raj (Founder & Director) and has quickly established itself as a strong force in the marketing ecosystem. The agency operates across digital and offline marketing, delivering campaigns that are not only creative but also result-driven. Sociapa offers specialized services in Digital Marketing, Creative Marketing, and Video Production, helping brands connect meaningfully with their audiences.

Excelling Factors

Sociapa differentiates itself through:

Qualitative service delivery
Dedicated project management
Industry-led practices
Scalable operations
Quick turnaround time
Well-documented NDAs
Agency-centric processes

Backed by a skilled and experienced team, the company ensures high-quality execution within defined timelines. Strong market research and creative expertise enable Sociapa to design campaigns that deliver measurable ROI.

People-Centric & Crisis-Ready

Sociapa firmly believes that a strong organization is built by strong people. The company has nurtured a creative, motivated, and research-driven team, capable of handling complex challenges. During the uncertainty of the COVID-19 pandemic, Sociapa demonstrated resilience by continuing to support its FMCG clients with innovative marketing solutions—proving its commitment to professionalism and customer satisfaction.

Every project at Sociapa follows a structured process:
Client Brief → Research → Ideation → Brainstorming → Development → Editing → Feedback → Publishing
This disciplined approach ensures consistency, quality, and efficiency.

Clientele & Campaign Success

Over the years, Sociapa has worked with reputed brands such as La Americana, Apis India, Mahak Group, Bureau of Indian Standards, Moospring, Takufu, and several others. The agency also actively supports startups like Badhai Décor and Sahaj Pooja.

One of its notable achievements includes a highly successful emotional video marketing campaign for Apis India during Ramadan, showcasing Sociapa’s ability to blend storytelling with brand objectives.

R&D: The Strategic Backbone

Research & Development plays a pivotal role in Sociapa’s success. Recognizing its importance, the company has developed an Influencer Panel, enabling brands and influencers to collaborate effectively. Sociapa is further enhancing this system with AI-based tracking, allowing precise analysis of influencer deliverables and performance metrics.

Building a Strong Organizational Backbone

Sociapa emphasizes employee well-being and operational efficiency. By allocating separate teams for specific tasks, the company avoids overburdening its workforce. Regular brainstorming sessions and collaborative discussions help generate fresh perspectives and innovative ideas, fostering a healthy and creative work environment.

Milestones & Future Vision

Among Sociapa’s key milestones:

Launching Janhvi Kapoor as the brand face for MintChocOn
Planning brand associations for IPL
Executing high-impact campaigns for Apis India
Launching Milind Soman as the face of Apis Himalaya Honey, including a 720 km Unity Run

Sociapa is also a Facebook Marketing Partner, Google Partner, and Google Cloud Partner, strengthening its digital capabilities further.

Looking ahead, the company aims to scale its team, adopt advanced tools and technologies, and enhance market intelligence to deliver even more impactful solutions.

Words of Advice from the Founder

“Winning trust is a long-term process,” says Mr. Dheeraj Raj. He encourages aspiring entrepreneurs to stay passionate and never stop learning.

“People should not restrict themselves to one domain. Exposure to new ideas and experiences is essential for growth.”

Conclusion

As businesses rapidly transition from traditional models to digital-first strategies, Sociapa is helping brands future-proof themselves. From eCommerce and CRM solutions to customer engagement and sales enablement, Sociapa empowers organizations to adapt, evolve, and succeed in the digital age.

At Sociapa, innovation meets execution—driving brands toward sustainable growth.