Spabreaks: Redefining Luxury by Making Wellbeing a Way of Life

For years, spa experiences were seen as indulgences reserved for a privileged few—luxury escapes disconnected from everyday life. Spabreaks was created to challenge that belief, not by lowering standards, but by redefining what luxury truly means: accessibility, wellbeing, and meaningful balance.

At the centre of this transformation is Abi Wright, a founder whose vision went far beyond building a booking platform. She set out to reshape how people perceive self-care, wellness, and the role spas can play in modern life.

Turning Insight Into Industry Change

Abi entered the spa and hospitality space with deep industry knowledge and a clear understanding of its limitations. While demand for wellness was rising, the industry remained closed-off, fragmented, and intimidating for first-time customers.

Spabreaks was built to solve that gap.

Instead of positioning spas as rare treats, the brand positioned them as essential tools for physical and mental wellbeing—something people could access confidently, regularly, and without complexity.

Launching during a period of economic uncertainty required conviction. While discount-driven models dominated the market, Spabreaks chose a different path: premium service, expert guidance, and long-term trust over short-term offers.

Leadership Through Resilience and Clarity

Building Spabreaks was never about following trends—it was about standing firm in a long-term vision.

From establishing an in-house customer advisory team to prioritising education and transparency, Abi made decisions that were often counterintuitive at the time. Yet those decisions laid the foundation for sustained growth, strong partnerships, and a loyal customer base.

The result was not just scale, but credibility—Spabreaks became a trusted authority in the wellness space rather than just another booking platform.

A Customer-First Culture That Scales

What truly differentiates Spabreaks is its human-centred operating model.

Every experience is designed around ease, choice, and relevance:

• Flexible booking options
• Wide-ranging price points
• Tailored packages for different life stages and occasions
• Expert advisors who guide, not sell

By working closely with spa partners, Spabreaks ensures that every offering reflects real customer needs while highlighting what makes each destination unique.

This balance between customer advocacy and partner collaboration has allowed Spabreaks to grow while maintaining quality and trust.

Building a Business With Purpose

Leadership at Spabreaks extends beyond revenue and expansion—it is rooted in people, wellbeing, and sustainability.

Internally, the company fosters a culture that mirrors its mission:

• Wellness-driven work environments
• Continuous learning and mentoring
• Real work-life balance, not just policies

Abi leads from within the organisation, remaining actively involved across functions and maintaining close connections with teams. Her belief is simple: strong cultures are built through presence, not hierarchy.

The Philosophy Behind the Brand

Spabreaks stands on a core belief:
Wellbeing is not a luxury—it is a foundation for better living.

By normalising spa experiences as part of everyday life, the brand has helped shift public perception and industry standards. Wellness is no longer framed as escapism, but as prevention, restoration, and balance.

This philosophy resonates not only with customers, but with employees, partners, and the broader wellness ecosystem.

Looking Ahead: Innovation With Intention

As wellness continues to evolve, Spabreaks remains focused on innovation that adds real value. Curated collections, premium experiences, and thoughtfully designed packages reflect a future where wellness is personalised, purposeful, and deeply integrated into lifestyle choices.

Rather than chasing trends, Spabreaks listens—to customers, to partners, and to the changing needs of modern life.

A Leadership Legacy

Abi Wright’s journey with Spabreaks is a testament to what focused leadership, resilience, and authenticity can achieve. By combining commercial insight with genuine care for people, she has built more than a successful company—she has helped reshape an industry.

Spabreaks proves that when wellbeing is prioritised, businesses don’t just grow—they endure.